Here in Easy, We believe in the endless opportunities of growth and expenditure while giving our consumers the finest products at optimum quality

IN 2010, Easy signed partnership with Disney and was given CopyRights to use Toy Story’s main characters Woody & Buzz Lightyear as well as given CopyRights to use Disney’s infamous Princesses as well as Disney’s main duo Mickey & Minnie Mouse to be used on the launch of Kids Wet Wipes line.

IN 2017, Easy signed partnership with Universal Studio’s and was given CopyRights to use their famous yellow cartoons “The Minions” as well as the rest of the cast of the BlockBuster movie “Despicable Me” used for the newest line of Kids Wet Wipes and Kids Hair 2 in 1 Shampoo & Shower gel.

STRATEGIC VENTURES

Easy successfully established a JV with Godrej Consumer Product to introduce in the Middle East under new Brand names.

GEOGRAPHICAL EXPANSION

Easy is currently expanding to Saudi Arabia, North Africa & Iran through developing a distributor model.

PORTFOLIO ENRICHMENT

Easy is prospecting several International potential companies in FMCG categories & other sectors to handle distribution of their Brands in the Middle East region.

INTERNATIONAL PORTFOLIO

Willing to export our products worldwide to create impressive international portfolio that spans some of the biggest accounts and distributors in the MENA region.

Easy baby wipes is the market leader

in the Egyptian market, with more than

60%

Easy Care is the top brand in wipes segment

With more than

70%