Being customer focused, we thrive for highest quality yet affordable prices. Continuously improving our products, we thrive to deliver the highest quality performance in everything we do.
We respect our consumers' stakeholders' , employees' & our community's opinion. All our products are sustainable & environment friendly. We are consistent & transparent in our decisions, we uphold the highest standards of integrity in all of our actions.
We are being committed & accountable to our actions in our society, community & environment. Every employee acts like the owner of the company.
We use our drive & commitment to energize, engage & inspire others. Growth Mindset which results in geographical expansion. Strong distribution & presence in the region to achieve leading market position.
We work together, across boundaries, to meet the needs of our customers & to help our company win. We offer an environment of a family spirit and continuous development where you can do & become your best
We develop our human capital by know how and know why techniques. We pursue growth in everything we do guided by learnings. We value being aware & updated of what is happening in the world, to keep up with the new innovations.
Factory in the Middle
East & Africa
Egyptian company to grow
from microfinance to a
Wet wipes,Packaged hair
removal and wax in the
After obtaining a bachelor degree from the faculty of medicine earlier in 1992, Dr.Salama envisioned a brighter future which caused him to change his career path... founding Easy Beauty and making it what it is today. "Those who do not develop and innovate will disappear"