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ABOUT/ vision

To be a consumer's favorite choice and recognized as a unique business model in the health and beauty care field through developing unique products, marketing schemes and managerial skills continuously.
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OUR
VALUES

QUALITY

Being customer focused, we thrive for highest quality yet affordable prices. Continuously improving our products, we thrive to deliver the highest quality performance in everything we do.

INTEGRITY

We respect our consumers' stakeholders' , employees' & our community's opinion. All our products are sustainable & environment friendly. We are consistent & transparent in our decisions, we uphold the highest standards of integrity in all of our actions.

OWNERSHIP

We are being committed & accountable to our actions in our society, community & environment. Every employee acts like the owner of the company.

PASSION FOR WINNING

We use our drive & commitment to energize, engage & inspire others. Growth Mindset which results in geographical expansion. Strong distribution & presence in the region to achieve leading market position.

TEAM WORK

We work together, across boundaries, to meet the needs of our customers & to help our company win. We offer an environment of a family spirit and continuous development where you can do & become your best

KNOWLEDGE

We develop our human capital by know how and know why techniques. We pursue growth in everything we do guided by learnings. We value being aware & updated of what is happening in the world, to keep up with the new innovations.

Our History

our history

EASY CARE IN NUMBERS

LARGEST

Factory in the Middle
East & Africa

FIRST & ONLY

Egyptian company to grow
from microfinance to a
holding company

FIRST TO
INTRODUCE

Wet wipes,Packaged hair
removal and wax in the
Egyptian market

20
Years of experience
250
Million Units sold
70000
Sold daily
50
Partners
70%
Market share of total hair removal market
54%
Market share of total wet wipes market
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CEO
MESSAGE

After obtaining a bachelor degree from the faculty of medicine earlier in 1992, Dr.Salama envisioned a brighter future which caused him to change his career path... founding Easy Beauty and making it what it is today. "Those who do not develop and innovate will disappear"

OUR PARTNERS

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